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Si è appena concluso il XVII Convegno della Società Italiana Marketing svolto in via telematica dalla LIUC – Università di Castellanza (Varese) dal 29 ottobre al 30 ottobre 2020 dal titolo “Il Marketing per una Società Migliore”. L’Associazione, che raccoglie più di 400 associati tra ricercatori, professori associati ed ordinari e dottorandi di tutta Italia nonostante il periodo critico dovuto alla pandemia ha voluto quest’anno confrontarsi sul tema del ruolo del Marketing per la creazione di una società migliore. La SIM per l’occasione ha redatto il Manifesto del Marketing con l’obiettivo di rivedere i principi sottostanti la relazione cliente-impresa.
Ecco l’estratto del Sole 24 Ore del 7/11/2020 che riporta l’intervista del Presidente della SIM, il Prof. Riccardo Resciniti.
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