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Obiettivi
Il laboratorio si propone di offrire un contributo alla comunità accademica attraverso le seguenti attività:
a) organizzazione di momenti di confronto interno ad Unitelma Sapienza fra ricercatori appartenenti ad aree disciplinare diverse;
b) sviluppo di un network stabile di collaborazione con altre istituzioni (università, CNR, centri di ricerca) e organizzazioni private (imprese, associazioni);
c) promozione di accordi e convenzioni con strutture italiane e straniere, finalizzati alla realizzazione di programmi e di progetti di ricerca finanziati da organizzazioni nazionali e internazionali;
d) partecipazione a progetti di ricerca e di sviluppo sperimentale sui temi del digital marketing;
e) divulgazione dei risultati della ricerca a un pubblico più ampio e non solo accademico attraverso l’organizzazione, promozione di seminari, convegni, dibattiti, incontri anche di carattere internazionale;
f) attività di student engagement su progetti di ricerca ad alto impatto sociale.
Target
Le attività del laboratorio si svilupperanno con la collaborazione di docenti e ricercatori di altre università o di istituzioni pubbliche e private e di personalità di alta qualificazione professionale, attivando un circuito virtuoso che coinvolgerà i seguenti target.
-
- comunità scientifica – Organizzazione convegni, workshop, partecipazione a progetti di ricerca, pubblicazioni
- aziende, Enti e Istituzioni pubbliche – Consulenza e formazione a distanza; partecipazione a progetti di ricerca applicata promossi dalle aziende/enti
- studenti – Webinar tematici ed E-tivity, attività di student engagement nell’ambito della ricerca applicata
- cittadini/comunità territoriale – Divulgazione della conoscenza scientifica
Terza Missione
Per conseguire la propria mission e le proprie finalità, il Laboratorio si propone come collettore di sapere e bacino di sviluppo di strategie, nuovi modelli di business e servizi di gestione delle leve del marketing mix digitale. Il DIMALAB articolerà le proprie attività in relazione alle sue tre finalità: ricerca, consulenza e formazione.
Nell’ambito della ricerca, il DIMALAB propone un circuito di open innovation in cui, attraverso la collaborazione con gli attori dell’ecosistema si alimenterà la knowledge base del laboratorio in un processo di continuo miglioramento e nell’ottica del living lab.
Tale conoscenza acquisita sarà poi divulgata attraverso differenti canali accademici e non.
I nostri progetti di ricerca

Chiamaci
Tel 06.81100288

Scrivici
dimalab@unitelmasapienza.it

Roma 00161
Piazza Sassari, 4
