{"id":1417,"date":"2026-07-07T20:29:42","date_gmt":"2026-07-07T18:29:42","guid":{"rendered":"https:\/\/www.unitelmasapienza.it\/unesco\/?page_id=1417"},"modified":"2026-10-22T15:58:53","modified_gmt":"2026-10-22T13:58:53","slug":"ich-day","status":"publish","type":"page","link":"https:\/\/www.unitelmasapienza.it\/unesco\/education\/ich-day\/","title":{"rendered":"ICH Day"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Home&#8221; image=&#8221;https:\/\/www.unitelmasapienza.it\/unesco\/wp-content\/uploads\/2025\/12\/back_rossa_scura.jpg&#8221; alt=&#8221;back_rossa_scura&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;500px&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#670425&#8243; header_font_size=&#8221;19px&#8221; header_line_height=&#8221;1.6em&#8221; width=&#8221;500px&#8221; module_alignment=&#8221;left&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUzMSJ9fQ==@&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_heading title=&#8221;International Day of Intangible Cultural Heritage&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"isSelectedEnd\">The <strong>International Day of Intangible Cultural Heritage<\/strong>, celebrated every year on <strong>17 October<\/strong>, marks the anniversary of the adoption of the <strong>2003 UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage<\/strong>. The Day offers an opportunity to raise awareness of the importance of living heritage: the knowledge, practices, expressions, skills and traditions that communities transmit from generation to generation and continue to recreate in response to their environment, history and social life.<\/p>\n<p class=\"isSelectedEnd\">For the UNESCO Chair on Intangible Cultural Heritage and Comparative Law at UnitelmaSapienza University of Rome, ICH Day is a key moment to bring the values of the 2003 Convention closer to different audiences, especially younger generations. Through educational, cultural and awareness-raising initiatives, the Chair promotes dialogue on the role of communities in safeguarding intangible cultural heritage and on the importance of transmission, participation and intercultural understanding.<\/p>\n<p>This page gathers the initiatives developed by the UNESCO Chair on the occasion of ICH Day, including <strong>Living Heritage Goes to School<\/strong>, its edition dedicated to primary schools, <strong>Living Heritage Goes to Italian Schools Abroad<\/strong>, and <strong>Living Heritage Goes to FAO World Food Forum<\/strong>. Each project translates the principles of the 2003 Convention into accessible activities, learning materials and participatory experiences designed to make living heritage more visible, understandable and meaningful for students, teachers, youth communities and wider audiences.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>2026<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Living Heritage Goes to School 2026&#8243; button_url=&#8221;https:\/\/www.unitelmasapienza.it\/unesco\/education\/ich-day\/italy-2026\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Learn more &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#5A0C1C&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#5A0C1C&#8221; button_border_width=&#8221;1px&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#5A0C1C&#8221; button_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; border_radii=&#8221;on|14px|14px|14px|14px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#5A0C1C&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_style_button=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1421 alignnone size-medium\" src=\"https:\/\/www.unitelmasapienza.it\/unesco\/wp-content\/uploads\/2026\/07\/Cover-Image-300x169.png\" alt=\"\" width=\"389\" height=\"219\" \/><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;ICH Goes to Italian Schools Abroad. Traditions Across Borders&#8221; button_url=&#8221;https:\/\/www.unitelmasapienza.it\/unesco\/education\/ich-day\/abroad-2026\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Learn more &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#5A0C1C&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#5A0C1C&#8221; button_border_width=&#8221;1px&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; border_radii=&#8221;on|14px|14px|14px|14px&#8221; border_width_all=&#8221;1px&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_style_button=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.unitelmasapienza.it\/unesco\/wp-content\/uploads\/2026\/10\/Locandina-Progetto.pdf-300x169.png\" width=\"336\" height=\"189\" alt=\"\" class=\"wp-image-1725 alignnone size-medium\" \/><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><em>Media review 2026<\/em><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;unesco-resource-card&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;24px|24px|24px|24px|false|false&#8221; link_option_url=&#8221;https:\/\/www.corriere.it\/scuola\/26_ottobre_17\/oggi-si-celebra-la-giornata-del-patrimonio-culturale-immateriale-ecco-le-scuole-coinvolte-e-perche-cambia-la-vita-dopo-il-4e8d3415-3f2e-4d4c-a69d-987722ea4xlk_amp.shtml&#8221; link_option_url_new_window=&#8221;on&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|14px|14px|14px|14px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#5A0C1C&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Corriere della Sera<\/strong><\/p>\n<p data-pm-slice=\"1 1 []\">\u201cOggi si celebra la giornata del patrimonio culturale immateriale: ecco le scuole coinvolte e perch\u00e9 cambia la vita dopo il marchio Unesco\u201d<\/p>\n<p>The article highlights the Chair&#8217;s educational initiatives reaching 21 schools worldwide and presents findings from Prof. Petrillo&#8217;s ongoing research on the impact of UNESCO recognition on tourism, employment and local development.<\/p>\n<p>&nbsp;<\/p>\n<a href='https:\/\/www.corriere.it\/scuola\/26_ottobre_17\/oggi-si-celebra-la-giornata-del-patrimonio-culturale-immateriale-ecco-le-scuole-coinvolte-e-perche-cambia-la-vita-dopo-il-4e8d3415-3f2e-4d4c-a69d-987722ea4xlk_amp.shtml' class='small-button smallsilver' target=\"_blank\">Read the article<\/a>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;unesco-resource-card&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;24px|24px|24px|24px|false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|14px|14px|14px|14px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#5A0C1C&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Il Resto del Carlino<\/strong><\/p>\n<p data-pm-slice=\"1 1 []\">\u201cUnesco, patrimonio per il turismo: \u2018Un marchio di qualit\u00e0 che paga\u2019. Presenze in aumento rispetto alle zone fuori dalla lista\u201d<\/p>\n<p>The article explores the economic impact of UNESCO recognition, presenting research conducted by Prof. Pier Luigi Petrillo on tourism growth, employment and local economies, while addressing the importance of sustainable heritage management.<\/p>\n<p>&nbsp;<\/p>\n<a href='https:\/\/www.ilrestodelcarlino.it\/emilia-romagna\/cronaca\/unesco-patrimonio-turismo-v4vprlh7' class='small-button smallsilver' target=\"_blank\">Read the article<\/a>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;unesco-resource-card&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;24px|24px|24px|24px|false|false&#8221; border_radii=&#8221;on|14px|14px|14px|14px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#5A0C1C&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Comunicare il sociale<\/strong><\/p>\n<p data-pm-slice=\"1 1 []\">\u201cPatrimonio immateriale Unesco: perch\u00e9 le comunit\u00e0 vengono prima del marchio\u201d<\/p>\n<p><span>In an interview with Prof. Pier Luigi Petrillo, the article examines the central role of communities in living heritage safeguarding, the risks of commercialisation and folklorisation, and the importance of education and community participation beyond UNESCO recognition.<\/span><\/p>\n<a href='https:\/\/www.comunicareilsociale.com\/responsabilita-sociale\/perche-le-comunita-vengono-prima-del-marchio\/' class='small-button smallsilver' target=\"_blank\">Read the interview<\/a>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;unesco-resource-card&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;24px|24px|24px|24px|false|false&#8221; border_radii=&#8221;on|14px|14px|14px|14px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#5A0C1C&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>TMN<\/strong><\/p>\n<p data-pm-slice=\"1 1 []\">\u201cCattedra Unesco UnitelmaSapienza porta saperi tradizionali in scuole\u201d<\/p>\n<p><span>The news agency reports on the UNESCO Chair&#8217;s initiative to bring traditional knowledge and living heritage into schools, promoting cultural transmission and awareness among younger generations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;unesco-resource-card&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;24px|24px|24px|24px|false|false&#8221; border_radii=&#8221;on|14px|14px|14px|14px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#5A0C1C&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>DIRE<\/strong><\/p>\n<p data-pm-slice=\"1 1 []\">\u201cCULTURA. CATTEDRA UNESCO \u2018UNITELMASAPIENZA\u2019 PORTA FOLKLORE ITALIANO NEL MONDO\u201d<\/p>\n<p><span>The news agency covers the Chair&#8217;s international educational outreach, highlighting the transmission of Italian cultural traditions and the engagement of schools in Italy and abroad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>2025<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Living Heritage Goes to School 2025&#8243; button_url=&#8221;https:\/\/www.unitelmasapienza.it\/unesco\/education\/ich-day\/italy-2025\/&#8221; button_text=&#8221;Learn more &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#5A0C1C&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#5A0C1C&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#5A0C1C&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#5A0C1C&#8221; animation_style=&#8221;slide&#8221; border_radii=&#8221;on|14px|14px|14px|14px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#5A0C1C&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_style_button=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1602 alignnone size-medium\" src=\"https:\/\/www.unitelmasapienza.it\/unesco\/wp-content\/uploads\/2026\/07\/Cover-picture-of-the-event-1-300x169.png\" alt=\"\" width=\"300\" height=\"169\" \/><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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