{"id":3778,"date":"2026-01-14T21:48:47","date_gmt":"2026-01-14T20:48:47","guid":{"rendered":"https:\/\/www.unitelmasapienza.it\/sustain\/?p=3778"},"modified":"2026-01-14T21:48:47","modified_gmt":"2026-01-14T20:48:47","slug":"circular-monday-a-sustainable-alternative-to-black-friday","status":"publish","type":"post","link":"https:\/\/www.unitelmasapienza.it\/sustain\/circular-monday-a-sustainable-alternative-to-black-friday\/","title":{"rendered":"Circular Monday: A Sustainable Alternative to Black Friday"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/mail.google.com\/mail\/u\/0?ui=2&amp;ik=bed12ce3c8&amp;attid=0.1&amp;permmsgid=msg-f:1849207915635299547&amp;th=19a9b4cd3f4854db&amp;view=fimg&amp;fur=ip&amp;permmsgid=msg-f:1849207915635299547&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ-LVOTg7B2iitR9XZOgVPHgvDpcFv-Q0uWJ_LESCRTcM4nPj0KeyDjV-ATK1b8NODH8XYOgE3y_dVewzH4iW3gpTuhqX3Lwn1-3fuWMPDHhYwo9hSDJHqyriEE&amp;disp=emb&amp;realattid=ii_mi5rejv20&amp;zw\" alt=\"2025-1028_IMG_2369_RupertPessl.jpg\" width=\"540\" height=\"360\" \/><\/p>\n<p>Black Friday comes with a heavy environmental cost: excess packaging, unused products, and massive CO\u2082 emissions. Circular Monday, founded in Sweden in 2017, offers a different approach\u2014promoting repair, reuse, and refurbished products instead of impulsive buying.<\/p>\n<p>Today, the movement spans around 40 countries, bringing together companies, organizations, and communities committed to circular consumption. In 2025, it grows into Circular Week, highlighting circular solutions with global events and campaigns.<\/p>\n<p><b>Why it matters<br \/>\n<\/b>&#8211; Extends product life and reduces waste<br \/>\n&#8211; Supports the growing repair and refurbishment market<br \/>\n&#8211; Aligns with consumer expectations, especially younger generations<\/p>\n<p><b>How to take part<\/b><br \/>\nChoose refurbished or second-hand items, repair what you already own, and support brands that prioritize durability and circular design.<\/p>\n<p>Circular Monday is more than an alternative to Black Friday\u2014it\u2019s a step toward a more resilient and sustainable economy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday comes with a heavy environmental cost: excess packaging, unused products, and massive CO\u2082 emissions. Circular Monday, founded in Sweden in 2017, offers a different approach\u2014promoting repair, reuse, and refurbished products instead of impulsive buying. Today, the movement spans around 40 countries, bringing together companies, organizations, and communities committed to circular consumption. In 2025, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[89],"tags":[],"_links":{"self":[{"href":"https:\/\/www.unitelmasapienza.it\/sustain\/wp-json\/wp\/v2\/posts\/3778"}],"collection":[{"href":"https:\/\/www.unitelmasapienza.it\/sustain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unitelmasapienza.it\/sustain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unitelmasapienza.it\/sustain\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unitelmasapienza.it\/sustain\/wp-json\/wp\/v2\/comments?post=3778"}],"version-history":[{"count":1,"href":"https:\/\/www.unitelmasapienza.it\/sustain\/wp-json\/wp\/v2\/posts\/3778\/revisions"}],"predecessor-version":[{"id":3780,"href":"https:\/\/www.unitelmasapienza.it\/sustain\/wp-json\/wp\/v2\/posts\/3778\/revisions\/3780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unitelmasapienza.it\/sustain\/wp-json\/wp\/v2\/media\/3779"}],"wp:attachment":[{"href":"https:\/\/www.unitelmasapienza.it\/sustain\/wp-json\/wp\/v2\/media?parent=3778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unitelmasapienza.it\/sustain\/wp-json\/wp\/v2\/categories?post=3778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unitelmasapienza.it\/sustain\/wp-json\/wp\/v2\/tags?post=3778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}