[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”fascia_menu” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/www.unitelmasapienza.it\/dimalab\/wp-content\/uploads\/2022\/04\/img-studenti.jpg” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” border_radii=”off|||30px|30px” global_module=”2821″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ module_class=”menu_orizzontale” _builder_version=”4.16″ _module_preset=”default” max_width=”80%” custom_margin=”30px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.unitelmasapienza.it\/dimalab\/wp-content\/uploads\/2022\/04\/LOGO-website-1-white.png” title_text=”LOGO-website-1-white” url=”https:\/\/www.unitelmasapienza.it\/wordpress\/” _builder_version=”4.16.0″ _module_preset=”default” width=”60%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][lwp_divi_breadcrumbs font_icon=”5||divi||400″ use_before_icon=”off” link_color=”#FFFFFF” separator_color=”#FFFFFF” current_text_color=”#FFFFFF” _builder_version=”4.16″ _module_preset=”default” module_font=”|700|||||||” custom_padding=”40px||||false|false” global_colors_info=”{}”][\/lwp_divi_breadcrumbs][\/et_pb_column][et_pb_column type=”1_3″ disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_menu menu_id=”4″ menu_style=”inline_centered_logo” active_link_color=”#FFFFFF” show_search_icon=”on” search_icon_color=”#FFFFFF” _builder_version=”4.16.0″ _module_preset=”default” menu_font=”|700|||||||” menu_text_color=”#FFFFFF” menu_font_size=”18px” background_enable_color=”off” custom_margin=”25px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” custom_margin=”130px||||false|false” sticky_enabled=”0″][et_pb_row _builder_version=”4.16″ _module_preset=”default” max_width=”80%” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|desktop” custom_padding=”||1px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” header_3_font=”Montserrat|700|||||||” header_3_text_color=”#6b0823″ header_3_font_size=”30px” header_3_line_height=”1.2em” custom_margin=”||7px|||” custom_padding=”||13px|||” global_colors_info=”{}”]<\/p>\n

Conversational commerce<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.16″ _module_preset=”default” max_width=”80%” max_width_tablet=”” max_width_phone=”90%” max_width_last_edited=”on|desktop” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.unitelmasapienza.it\/dimalab\/wp-content\/uploads\/2022\/04\/service2.jpg” title_text=”service2″ _builder_version=”4.16.0″ _module_preset=”default” border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#000000″ header_3_font=”|600|||||||” header_3_text_color=”#670425″ custom_margin=”||50px|||” custom_padding=”0px|||||” global_colors_info=”{}”]<\/p>\n

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Recentemente il Laboratorio ha intrapreso lo studio dell\u2019uso della messaggistica istantanea e, in particolar modo dell\u2019utilit\u00e0 e dell\u2019accessibilit\u00e0 delle app di messagistica istantanea nel commercio elettronico. Grazie alla vincita del Grant Ricerca SIM 2019\u00a0<\/span>Dal social commerce al conversational commerce: nuovi modelli di digital relational sales attraverso la messaggistica istantanea<\/em>, il laboratorio si propone di indagare il fenomeno, sempre pi\u00f9 diffuso e radicato, della collaborazione con le piccole e medie aziende interessate a migliorare la relazione con il cliente.<\/span><\/p>\n<\/div>\n

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 <\/p>\n<\/div>\n

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Altri progetti di ricerca<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”riga_persone” _builder_version=”4.16.0″ _module_preset=”default” max_width=”80%” custom_padding=”||70px|||” global_module=”2812″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16.0″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/www.unitelmasapienza.it\/dimalab\/wp-content\/uploads\/2022\/04\/service2.jpg” custom_css_main_element=”background-color: #6b0823;||background-blend-mode: multiply;” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element__hover_enabled=”on|hover” custom_css_main_element__hover=”background-blend-mode: normal;” custom_css_main_element_tablet=”background-color: #6b0823;||background-blend-mode: multiply;” custom_css_main_element_phone=”background-color: 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border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” custom_css_main_element__hover_enabled=”on|hover” custom_css_main_element__hover=” background-blend-mode: normal;”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI4MDMifX0=@” button_text=”Public engagement” button_alignment=”left” _builder_version=”4.16.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”20px” button_text_color=”#FFFFFF” button_border_width=”0px” button_font=”Montserrat|700|||||||” button_use_icon=”off” custom_padding=”30px||30px||true|false” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16.0″ _module_preset=”default” background_color=”#690624″ width=”100%” max_width=”100%” custom_padding=”1px||2px|||” border_width_bottom=”1px” border_color_bottom=”#FFFFFF” global_module=”93″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.0″ _module_preset=”default” width=”95%” max_width=”1920px” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” custom_padding=”10px|60px|10px|60px|true|true” global_colors_info=”{}”][et_pb_blurb title=”Chiamaci” image=”https:\/\/www.unitelmasapienza.it\/dimalab\/wp-content\/uploads\/2022\/04\/tel.png” icon_placement=”left” image_icon_width=”50px” content_max_width=”500px” admin_label=”Castrofino” _builder_version=”4.16.0″ _module_preset=”default” header_font=”Montserrat||||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”15px” body_font=”Montserrat|300|||||||” body_text_color=”#FFFFFF” body_font_size=”20px” body_line_height=”1em” width=”100%” max_width=”100%” locked=”off” global_colors_info=”{}”]<\/p>\n

Tel 06.81100288<\/span><\/p>\n

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dimalab@unitelmasapienza.it<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16.0″ _module_preset=”default” custom_padding=”10px|60px|10px|60px|true|true” global_colors_info=”{}”][et_pb_blurb title=” Roma 00161″ image=”https:\/\/www.unitelmasapienza.it\/dimalab\/wp-content\/uploads\/2022\/04\/indirizzo.png” icon_placement=”left” image_icon_width=”50px” content_max_width=”500px” admin_label=”Castrofino” _builder_version=”4.19.0″ _module_preset=”default” header_font=”Montserrat||||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”15px” body_font=”Montserrat|300|||||||” body_text_color=”#FFFFFF” body_font_size=”20px” body_line_height=”1em” width=”100%” max_width=”100%” locked=”off” global_colors_info=”{}”]<\/p>\n

Piazza Sassari, 4<\/p>\n

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UnitelmaSapienza.<\/strong> Una storia centenaria al servizio del tuo futuro.<\/h3>\n

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Contatti<\/div>\n

UnitelmaSocial<\/div>\n

UnitelmaApp<\/div>\n

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[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” global_colors_info=”{}”]In Evidenza<\/strong>
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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t

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<\/span> Home<\/span><\/a><\/span> 5<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Conversational commerce Recentemente il Laboratorio ha intrapreso lo studio dell\u2019uso della messaggistica istantanea e, in particolar modo dell\u2019utilit\u00e0 e dell\u2019accessibilit\u00e0 delle app di messagistica istantanea nel commercio elettronico. Grazie alla vincita del Grant Ricerca SIM 2019\u00a0Dal social commerce al conversational commerce: nuovi modelli di digital […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":40,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2799","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.unitelmasapienza.it\/dimalab\/wp-json\/wp\/v2\/pages\/2799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unitelmasapienza.it\/dimalab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unitelmasapienza.it\/dimalab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unitelmasapienza.it\/dimalab\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unitelmasapienza.it\/dimalab\/wp-json\/wp\/v2\/comments?post=2799"}],"version-history":[{"count":6,"href":"https:\/\/www.unitelmasapienza.it\/dimalab\/wp-json\/wp\/v2\/pages\/2799\/revisions"}],"predecessor-version":[{"id":2904,"href":"https:\/\/www.unitelmasapienza.it\/dimalab\/wp-json\/wp\/v2\/pages\/2799\/revisions\/2904"}],"up":[{"embeddable":true,"href":"https:\/\/www.unitelmasapienza.it\/dimalab\/wp-json\/wp\/v2\/pages\/40"}],"wp:attachment":[{"href":"https:\/\/www.unitelmasapienza.it\/dimalab\/wp-json\/wp\/v2\/media?parent=2799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}